SAN DIEGO, CA – August 25, 2006 – The newest auto reconditioning podcast is now available for free on www.rightlookradio.com. This exciting radio show focuses on the very important (but often overlooked) area that can make or break a small business…marketing.

Marketing and graphic design can set a business apart from the competition. But many business owners in the automotive reconditioning industry don’t know where to start when it comes to branding their business with graphic design and marketing materials. Rightlook Radio and Rightlook Creative can help.

In the latest podcast produced by Rightlook Radio, the experts at Rightlook Creative discuss how entrepreneurs and small business owners in the auto reconditioning field can make the most of their marketing efforts. Mel Craig and Stephen Powers interview Jesse Garcia-Arellano, Rightlook.com's Creative Director and the head graphic designer at Rightlook Creative. Jesse shares tips and pointers about successful graphic design that every business owner should know, citing specific examples from Rightlook Creative’s many customers in the auto reconditioning industry offering auto detailing, paintless dent repair, paint touch up, etc. Jesse discusses types of marketing pieces that auto reconditioning professionals need, including logos, business cards, flyers, service menus, and more. He also shares info on the three types of logo designs and the benefits of each, ideas for choosing a company name, tips for working with designers, and ways that high quality marketing pieces can improve a company’s image and increase its bottom line. Now business owners everywhere can listen and learn how to use graphic design and marketing to help take their companies to the next level.

Launched in January 2006, Rightlook Radio podcasts are produced several times each month and can be downloaded for free at www.rightlookradio.com. Rightlook Radio is a division of Rightlook.com, Inc., the leading provider of training, equipment and supplies for auto detailing, paintless dent repair, paint touch up, interior repair, windshield repair and other auto reconditioning services. Visit www.rightlook.com or call 1-800-883-3446 to learn more about the Rightlook.com professional training program or to purchase equipment and supplies.